As a musician, he has played at 1400 concerts in 10 countries, and his ex­perience has taught him this: Most venues are un­suitable for hosting modern music genres because they are built for classical music or non musical pur­poses. Luckily, Niels is not only a musician but also an engineer, educated in the US and at DTU. The combination of these two fields brought him to the solution: A system of curtains that roll down alongside walls or ceilings which absorb up to 70% of the bass sound energy. Hereby sound reflections are avoid­ed and a fine and clear sound is obtained.

Recognizing in an early stage that the product is unique but single markets too small, Flex Acoustics will aim at several markets. "We operate globally from the start as the market is limited in each country", says Niels Werner Larsen. 

Venture Cup a great motivation

Working as a professional musician while studying at DTU can be very time consuming. But when two business students contacted DTU Innovation look­ing for an idea for a business plan to participate in Venture Cup, Niels saw his chance of taking his in­vention a step further. And he is glad, he did:

"Winning Venture Cup was a great motivation to continue with the project. It is important to have a feeling of success when you work on a product or a company. Otherwise, it can be quite tough," Niels explains.

Flex Acoustics' success in Venture Cup meant me­dia coverage, and the company has now received investments. Niels can soon start selling his product: "The product is almost ready and the first customers are appearing. As soon as the first product is sold, I will be looking for a new in­vestor and hire some people for sales and market­ing", he says.